Reliance Consumer Products Launches ‘Sun Crush’ Juice in India
March 18, 2025
Reliance Consumer Products, the FMCG arm of Reliance Retail, has officially launched ‘Sun Crush’, a refreshing fruit-based juice, in the Indian market. This move follows its agreement with Ceylon Beverage International, a company owned by legendary Sri Lankan cricketer Muttiah Muralitharan, to acquire the brand rights for India.
Competitive Pricing & Market Expansion
‘Sun Crush’ is priced at an affordable ₹20 for a 200 ml pack, positioning it as a strong competitor against popular brands like Dabur’s Real, Tropicana, and Paperboat. With India’s beverage market projected to reach ₹1.47 trillion by 2030, Reliance aims to expand its presence in the growing segment.
Strategic Growth in FMCG Sector
Reliance Consumer Products has been aggressively expanding its food and beverage portfolio, having recently introduced Independence Cola and acquired Campa Cola. This launch aligns with the company’s strategy to capture a significant share of the Indian soft drinks market.
With the launch of ‘Sun Crush’, Reliance Consumer Products Limited (RCPL) takes a confident step into India’s highly competitive juice market. Backed by the massive distribution capabilities of Reliance Retail and the brand power of the Reliance group, Sun Crush is poised to challenge established players by offering a range of fruit-based beverages tailored to Indian taste preferences. The move aligns with Reliance’s broader strategy to diversify its FMCG portfolio and strengthen its footprint in daily-use consumables. As consumer demand grows for affordable, flavorful, and healthier beverage options, Sun Crush may become a formidable name on retail shelves across the country. Whether this new product can truly ‘crush’ the competition remains to be seen—but the initial buzz suggests a promising start.
✅ Trusted Source Links
- Economic Times – Reliance launches Sun Crush in India
Covers the official product launch, product variants, pricing, and Reliance’s distribution plans in detail. - Business Standard – Reliance Retail’s New Juice Brand Explained
Provides industry context, competition insights, and expert commentary on the market impact of Sun Crush.
