March 23, 2025
Location: Australia
A significant trend is transforming Australian kitchens as residents indulge in creating unique frozen treats at home, fueled by the popularity of Ninja appliances from SharkNinja. The Ninja CREAMi, which debuted in Australia three years ago, has gained a substantial following, with viral content and recipe experimentation dominating TikTok. Australia, being one of the top ice cream consumers per capita, has seen rapid adoption of this appliance, allowing users to make customized frozen desserts effortlessly. News.com.au
Key Highlights:
- Viral Content: Social media platforms, particularly TikTok, have seen a surge in videos showcasing creative recipes and unique frozen dessert ideas using the Ninja CREAMi.
- Product Demand: The popularity of the Ninja CREAMi has led to quick sell-outs, despite its premium pricing, reflecting strong consumer interest.News.com.au
- Company Expansion: SharkNinja’s success in the Australian market is driving plans to launch over 20 new products in Australia and New Zealand in 2025, aiming to meet the growing demand for innovative kitchen appliances.News.com.au
This trend highlights the influence of social media on consumer behavior and the growing interest in personalized, at-home culinary experiences.News.com.au
