Yum China’s CEO Observes Customers to Inspire New Menu Items

March 17, 2025

Joey Wat, CEO of Yum China—the parent company of KFC, Pizza Hut, and Taco Bell in China—spends hours observing customers in restaurants to inform product development. Notably, by watching diners, especially children dipping fried chicken into mashed potatoes and gravy, she conceived the boneless “mash potato burger.” This hands-on approach aligns with other CEOs who engage directly with their businesses to gain insights and drive innovation.

businessinsider.com