📅 March 17, 2025
Anthony and Joe Russo, directors of Marvel’s “Avengers: Endgame,” are embarking on a new venture by establishing a high-tech studio focused on integrating artificial intelligence (AI) to support artists. Backed by a $400 million investment from Tokyo-based gaming company Nexon, their goal is to develop AI tools that empower creators and facilitate “transmedia” by creating reusable digital assets for films, games, and other media. This initiative underscores their commitment to ensuring AI enhances, rather than replaces, artistic creativity.